Nike Blazer Low

Nike blazer low, Adidas was faced with enormous pressure. The company is its founder - German Adi • Dassler (Adi Dassler) named, is the world's oldest sporting goods manufacturer. In 1936, the 11th Olympic Games, the distinguished African-American athlete Jesse Owens meet adidas • running shoes to win four gold medals in one fell swoop. Since then, the world's best track and field shoes, Adidas thriving for decades. In 1972, the first available start selling Nike shoes. Over the next 20 years, Nike gradually, completely eaten Adidas lunch. Today, Adidas sales in the United States ranked only No. 4, was Nike's far behind them. The problem is where?

Director of marketing for Adidas footwear Eric • Liedtke said: "Adidas's designer shoes, this is not clear who the potential buyers. Not familiar with the customers, that is A adidas crux of the problem: it has been good in the manufacture of shoes, but substandard consumer tastes. ", for example, Adidas launched last year, its unique ClimaCool ventilation system, this new technology to the entire athletic footwear industry very impressed, but sales are flat light, apparently because of colors and styles too monotonous. Liedtke, said, "Adidas brand high quality durable world renowned, but not charming." As a marketing strategy, the company had deliberately invited customers to seek their views, they asked some children, said: "If someone Adidas to wear to the party, where they would come and go? "the children said the boys will be wearing Adidas shoes mixed in with talk about girls, boys pile, but the boys but had to wear Nike shoes and the girls together.

As the saying goes, "The waves pushed before." Nike in the fight against old rivals have also emerged in the face of new challenges sporting goods company. In the past 10 years, New Balance's market share has been growing steadily. When sports shoes manufacturers to seize the youth market, the new balance of market positioning in the confused elderly consumers. New Balance is very aware of their customer base. From its inception, the company has never deviated from the demographic data. Meanwhile, the new equilibrium is not a listed company, so do not withstand the pressure from Wall Street stock market. It was not surprising that rapid development.

Athletes face every day a problem is how to overcome self, to maximize their own potential. And succeed in the highly competitive market in an invincible position, Nike also need to think carefully on this issue.

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