Puma was founded in Germany in 1948, Puma Chinese as the Puma, which means a puma, a German shoe and sportswear production of mainly large transnational corporations. Founder: Rudolf • Dassler.
• Rudolf Dassler in 1924 joined his brother Adolf Dassler • Lage in Herzog's Dassler company and the company soon changed its name to Dassler Brothers. Mid-1930s, Dassler Brothers grow to nearly a hundred employees and more than thirty kinds of models of the world's leading brand sports shoes. After World War II, Dassler Brothers to resume business, 47 employees, and to canvas and rubber extracted from the U.S. fuel tank, made the first post-war sports shoes.
• 1948, Adolf Dassler in their own name will be a combination of Adi Dassler Brothers and das renamed adidas, the two brothers went their separate ways, his brother Rudolf • Puma Dassler set up another company, and adidas in the same direction, both to the production-based sports, both from a competitor.
1986 Puma Munich and Frankfurt stock exchanges to join. Today, PUMA has 3,200 employees and selling products to over 80 countries. In 2003 the company's assets to reach 1.2 billion euros.
Puma shoes and clothing in the hip-hop graffiti culture, both the U.S. and abroad, have been extremely welcome.
Puma and adidas are also the same as the 1970 and 1980 on behalf of hip-hop culture is one thing.
Today there are 57-year-old sportswear brand in the world with the first line of appeal and influence. Puma fifty years to write the history of a page on the great sporting achievements. PUMA accompany Billy to enter the world number one World Cup championship, accompanied by Baker, tennis players rule the roost in the Wimbledon grass. Co-operation with top athletes and continue to pursue the latest technology making the best of sports equipment. Rudolf Dassler, founder • established in 1948
The German brand Puma, PUMA has been for decades among the key players in the sports world in recent years more successful combination of pop / sports, jumped for the young favorite brands.
Herzogenaurach, located in Bavaria in southern Germany in the late nineteenth century, the town was still unknown, the major economic traditional garment industry, but today, because it is world-renowned sports ---
Puma "Puma," the company's headquarters, while much attention.
Puma in 1998 and 2003 sales of sports apparel market, the fastest growing brand and profits, growth rate of more than two consecutive six-year figures. Surprisingly, in 2002, Puma advertising expenses in the United States only 3.9 million U.S. dollars, while the same year, Nike's advertising expenditure was 100 million 20 million U.S. dollars, Reebok's expenditure 45.3 million U.S. dollars.
It is a young man like sportswear brand：
Puma fifty years to write the history of a page on the great sporting achievements.
Puma Pele accompanied into the World Cup championship, accompanied by tennis players at Wimbledon grass Baker rule the roost. Co-operation with top athletes and continue to pursue the latest technology making the best of sports equipment. Founder Rudolf. Dassler set up in 1948 the German Puma brand, Puma has been for decades among the key players in the sports world in recent years more successful combination of sports, leisure and fashion as a whole, jumped for young people favorite brands.
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